Kickass Business Presentations: How To Persuade Your Audience Every Time


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This easy to read book is crammed full of useful information. Why try to sound like the stereotypical successful speaker when you could be one of a kind? It's OK if you slur some words together or drop a letter here and there, so long as your audience understands you. Don't try to speak the Queen's English if that is not your natural style. If you have a certain regional accent, revel in it.

Be yourself. Your audience wants to connect with you as an individual. They know a phony when they hear one. Moreover, you don't want to sound like so many others have been taught to sound. If you sound like the crowd you will be perceived as a commodity. You want to sound like yourself— unique. A business audience is skeptical, critical, and hard-nosed. They have strong opinions and are not easily sold. Making better eye contact and smoother gestures can make a solid presentation sound even better, but it will not make much difference to a business audience if they don't like your message.

Gestures, body language, and other niceties of delivery style are like polish. Polish can add a bit more shine to something that is already shiny, but it cannot bring luster to something that is inherently dull. A discriminating audience is looking for content, not a slick delivery.

Kickass Business Presentations: How To Persuade Your Audience Every Time Kickass Business Presentations: How To Persuade Your Audience Every Time
Kickass Business Presentations: How To Persuade Your Audience Every Time Kickass Business Presentations: How To Persuade Your Audience Every Time
Kickass Business Presentations: How To Persuade Your Audience Every Time Kickass Business Presentations: How To Persuade Your Audience Every Time
Kickass Business Presentations: How To Persuade Your Audience Every Time Kickass Business Presentations: How To Persuade Your Audience Every Time
Kickass Business Presentations: How To Persuade Your Audience Every Time Kickass Business Presentations: How To Persuade Your Audience Every Time

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